On-Page SEO is like a treasure map for your website. It helps search engines find and understand what your website is all about. By using nice UX/UI on your website, you can help make it easier to read and more likely to lead people to your website when they’re searching for things online.
Importance of On-Page SEO for NY Businesses
On-Page SEO is important for New York businesses because it helps their websites show up higher in search results. When people search for something on the internet, they usually only look at the first few results.
By doing On-Page SEO, businesses can make sure that their website is one of the first ones people see when they search for something related to their business. This can help them get more visitors to their website and ultimately more customers.
If you want to rank locally in some area this is called Local SEO and includes local teams like New Your moving company OR Albany Plumbers.
On-Page SEO Elements
Content Elements refer to the different aspects of the content on a web page. anything written on a webpage includes the umbrella of content that includes High-quality content headings relevant keywords and structure.
High-quality content is content that fulfills the requirements of a user, it talks about everything about a particular topic the user is looking for. By optimizing these elements, local businesses can help search engines better understand the content on their pages or blog sections, making it more likely to be shown to users who are searching for related topics.
High-Quality Page Content
After the written part, there comes Page Content including images videos, graphics colors, and other stuff that makes the page attractive and engaging for a user.
you can use images to tell a story for example you can tell users “How do you fix a leaking drain pipe?” with great video visuals or images that make it easy for the users to imagine visually then spend time reading and then implementing the possible solution.
HTML elements are the building blocks of a webpage. They include different elements like text, images, links, headings, and more.
for example above paragraph in HTML will be written as
<p>HTML elements are the building blocks of a webpage. They include different elements like text, images, links, headings, and more..</p>
Page titles are the title of a webpage that appears on the search engine results page.
Meta Title Or tags
Meta tags are the text that tells the search engines about what the page is all about, while a headline or Page title is for the users
Image alt-text is the text that is used to name the images, for example, if there is an image of an elephant in the jungle eating something we can write the meta tag of the image in different ways for example
an elephant in the jungle
Elephant eating in the jungle
Image Alt Texts helps search engines understand what the image is about.
Structured Markup is a code that web developers use to provide additional information about a webpage to search engines, making it easier for them to understand the content of the page. for example, we can specify things like the phone number address, or URL of a local business to tell the search engines to prioritize the content
Site Architecture Elements
These include how a user envisages the site, its site, URL,s pointing to other internal pages of the site, speed, and responsiveness of the site on smaller devices
URLs, Slugs, or links of your website need to be very clean and SEO optimized for example if we have a webpage that is about “Long Island SEO Company” it is better to use a short and optimized URL then using a longer one, that is not user friendly, search engines also don’t like this practice.
Link relevant pages on your site to other pages that have reluctant content for the keywords used. It helps users to navigate through your site to find the product, service, or anything they are looking for.
According to Oberlo, 52.08% of users are from mobile or other small devices that exclude tablets. That shows how crucial it is for a website to be responsive for mobile devices.
Imagine you are getting 100 visitors and 52 out of 100 are facing responsiveness issues and leaving the site without much interaction. By optimizing your site for mobile devices you can convert those leaving users into leads, sales, and permanent clients.
If your site takes more than 7 seconds to load users don’t wait for more and they simply open some other site signaling Google there is something wrong with your site.
A fast website helps better user experience and directly boosts your business.
On-Page SEO Checklist
- Keyword placement in URL
- Keyword integration throughout the page
- Keyword and topic tracking
- Avoiding keyword stuffing
- Value proposition establishment per page
- Defining target audience
- Planning new page titles
- Adding effective meta descriptions
- Reviewing and editing content regularly
- Incorporating visual content
- Optimizing visual content for SEO
- Adding internal and external links
- Optimizing for conversions
If you are doing SEO you must be aware of these technical terms but if you are new you must go through these technical terms to be well-versed in the field of SEO.
Keyword Placement in URL
As discussed in the Page URLs heading earlier using the target keyword in the URL or Slug is a good practice and it helps your site to stand out for the given keyword.
Keyword Integration throughout the Page
Using keywords in the body of content is a good idea, you can use different variations of keywords for example if you are offering Locksmith services in Long Island you can use keywords like:
- 24/7 Discount Locksmith in Long Island, NY
- Locksmith & Home Security Services on Long Island
- Locksmith Services in Long Island
- Long Island Locksmith
- Commercial Locksmith Services On Long Island
Keyword and Topic Tracking
You can track the keywords by using different tools available in the market one of the tools available in the market is Position Tracking: Keyword Rank Tracker Tool by Semrush which you can use to find competitors that are targeting and ranking for the same keywords as you for any location.
Avoiding Keyword Stuffing
KW stuffing in simple words “using the keyword you want to rank multiple times deliberately” Keyword stuffing is really a bad practice and Google will give you plenty sooner or later.
Defining Target Audience
Make sure you are targeting a specific audience and building content around that particle topic. You cannot rank for a lot of keywords without proper research and a defined strategy. It takes time energy effort resources money to rank for business-related terms so make sure that your target and strategy are correct before starting.
Adding effective Meta Descriptions
Meta description plays a very important role in ranking a site in a higher position, it is seen in a study that pages with meta descriptions rank higher than pages without meta descriptions. For more info read this.
Reviewing and Editing Content Regularly
Like every other thing content on your site decays and becomes overdated, to take this keep optimizing your content weekly, monthly, or yearly depending on the niche.
Search Engines love
Incorporating Visual Content
Improving the visual interface or UI is crucial as people now prefer modern-looking sites as compared to ordinary old-school designs, so make sure to use professionally designed graphs, icons images, and other content to best serve the users.
Adding Internal and External Links
Linking to references internal or external is extremely important, it increases the trustworthiness of your content that your content is well-researched, and has updated facts and figures. Eg if you are talking about the best laptops on your website you can link to the top brands in your niche could be HP DELL or any other, in the same way, if you have a detailed article on some topic try to interlink it with proper anchors to help the users to find the best content.
Optimizing for Conversions
Your end gold for SEO is conversions and making money by selling products services or anything else so make sure the optimize and track every single event to best serve the users for improved user experience.
Put Your On-Page SEO to Work
Knowing about something is good but implementing is everything, so make sure to optimize your site for on-page to get the maximum out of it. You can create a plan optimizing 2 pages a day or 10 pages a week depending on the site of your site. Once optimized properly you can start creating backlinks for your site to improve the position of your Keywords in the SERP.